The poster of Pinocchio
In 2002, when the Pinocchio movie by Benigni had just been released, in Italy there was what I called the “Pinocchio fever”: a lot of merchandising about Pinocchio character. In a perfumery I even saw a trousse with the Collodian character.
In those years I worked for a little publishing company near Rome. They produced many kinds of gadgets. I drew cartoons and characters for some products, maybe for lighters, too.
The publisher contacted me on the phone and asked me for a Pinocchio poster. He wanted to sell a “big pencil” of the character in the newsstands, but the pencil had to be attached to a paper product. And so the idea of the poster.
He asked me a big drawing, in A2 format, i.e. 42×59.5 cm. The double of the A3, in short. The delivery was urgent, within 3 days. Too soon, for me. So I said thanks and refused the proposal.
«I overpay you», he said me, then. I even thought about it for a couple of seconds. Finally, I accepted the work. And he overpaid me, as promised.